The goal of Inventing the Future of Mobility, a gi-normous UC Berkeley Institute of Transportation Studies decadal report, was to “tell the Institute’s story.” The four-color, trade-bound publication was initially used as part of a ten-year academic review, and has since been used as part of ongoing development and outreach efforts. To keep it engaging, I mixed up narrative, Q&A, journalistic articles and profiles, and loads of images. The client’s overarching message for the designer, Betsy Joyce, and I: data, data, data. We obliged — the final product crackles with maps, technology, and data-driven images.
Production editing work included structuring the content, developing stories, and managing images. I organized and oversaw several full days of content-specific photo shoots, which yielded some stunning photographs by Paul Kirchner Studios, some of which have already been leveraged by the client for other projects. I arranged the 68-page book into three main parts, with a Preface and Last Word from external validators Congressman Mark DeSaulnier and Congresswoman Barbara Lee respectively, corralled by campus's Government Relations office.
Here are a few samples from each section, along with the full-spread, full-bleed images used for pacing.