Communicating Research Through Story

To produce these research-area "vision statements" for the Campaign for Berkeley, I worked with the Alumni Relations team, attended meetings with subject-area leaders from across campus, then shaped all that info into stories, blurbs, and power-facts. The focal point of the campaign template was on one emblematic story that is compelling on its own, highlights a larger initiative, and shows off the campus's phenomenal impacts on large topical areas.