In this UCSF Magazine "Ask the Experts" interview, health-services researcher Dr. Kim Rhoads talks about her community-driven approach to fighting COVID-19 in the Bay Area's Black communities. By acknowledging and addressing Black Americans' deep history with healthcare in America, the program Rhoads launched achieved the highest testing and vaccination rates for African Americans in Alameda county.
"We’re very intentional about going to places where our partners say Black people will come. Everything is for us, by us – our materials are created by community members; our mobilizers are local or from partner churches. Our tents are red, green, and black. We are signaling so loudly: This is for Black people. Yes, other people can come, but, Black people, this was actually created for you." Read more.